Recruitmet Management of Prospective University Students through Non-SNMPTN System at Teuku Umar University Meulaboh

Abstract: The purpose of this research is to find out: 1) planning of student recruitment by non-SNMPTN (annual state university entrance test) system at the Teuku Umar University of Meulaboh. 2) The implementation of student recruitment by non-SNMPTN system at the Teuku Umar University of Meulaboh. 3) Supervision of student recruitment by non-SNMPTN system at the Teuku Umar University of Meulaboh. 4) Evaluation of student recruitment by non-SNMPTN system at the Teuku Umar University of Meulaboh. This research is using the descriptive method with qualitative approach. The data collection technique is by observation, interview, and documentation study. The subjects of the research are (1) Rector of Teuku Umar University of Meulaboh, (2) Vice Rector II, (3) Head of Bureau of Academic Affairs, Student Affairs, Planning, and Cooperation, (4) Head of Student Affairs Division. The result of the research shows that: 1) Planning, implementation, supervision, and evaluation of student recruitment by non-SNMPTN system at the Teuku Umar University of Meulaboh surely had several drawbacks in handling information systems.Keywords: recruitment management, prospective students, university entrance test.Abstrak: Tujuan penelitian ini adalah untuk mengetahui: 1) perencanaan penerimaan mahasiswa baru dengan sistem non SNMPTN (tes tahunan masuk perguruan tinggi negeri) di Universitas Teuku Umar Meulaboh. 2) Pelaksanaan rekrutmen mahasiswa dengan sistem non SNMPTN di Universitas Teuku Umar Meulaboh. 3) Pengawasan penerimaan mahasiswa dengan sistem non SNMPTN di Universitas Teuku Umar Meulaboh. 4) Evaluasi penerimaan mahasiswa dengan sistem non SNMPTN di Universitas Teuku Umar Meulaboh. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data dengan observasi, wawancara, dan studi dokumentasi. Subyek penelitian ini adalah (1) Rektor Universitas Teuku Umar Meulaboh, (2) Pembantu Rektor II, (3) Kepala Biro Akademik, Kemahasiswaan, Perencanaan, dan Kerjasama, (4) Kepala Bagian Kemahasiswaan . Hasil penelitian menunjukkan bahwa: 1) Perencanaan, pelaksanaan, pengawasan, dan evaluasi penerimaan mahasiswa dengan sistem non SNMPTN di Universitas Teuku Umar Meulaboh tentunya memiliki beberapa kelemahan dalam menangani sistem informasi.Kata kunci: menejemen perekrutan, calon siswa, tes masuk universitas.DOI: http://dx.doi.org/10.23960/jpp.v11.i3.202117