The Influence of Promotion and Call to Action (CTA) Strategies in TikTok Content on Purchase Decisions among USK Students with Religiosity as a Mediating Variable

Publication Name : International Journal of Kita Kreatif, 2026

Citation :

Date : 2026

Publication URL

https://scholar.google.com/scholar?q=+intitle:"The Influence of Promotion and Call to Action (CTA) Strategies in TikTok Content on Purchase Decisions among USK Students with Religiosity as a Mediating Variable"

Authors

T MELDI KESUMA

S1 - Manajemen

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