The Effect of Gamification, Loyalty Programs, and Affiliate Marketing on Customer Retention with Customer Satisfaction as a Mediating Variable: Evidence from Shopee Indonesia

Publication Name :

Citation :

Date : 2026

Publication URL

https://scholar.google.com/scholar?q=+intitle:"The Effect of Gamification, Loyalty Programs, and Affiliate Marketing on Customer Retention with Customer Satisfaction as a Mediating Variable: Evidence from Shopee Indonesia"

Authors

TEUKU ROLI ILHAMSYAH PUTRA

S2 - Manajemen

Files