How electronic word of mount (E-Wom) affects purchase intention with brand image as A mediation variable: case of xiaomi smartphone in student

Publication Name : Journal of Physics: Conference Series 1500 (1), 012094, 2020

Citation : 9

Date : 2020

Publication URL

https://scholar.google.com/scholar?q=+intitle:"How electronic word of mount (E-Wom) affects purchase intention with brand image as A mediation variable: case of xiaomi smartphone in student"

Authors

TEUKU ROLI ILHAMSYAH PUTRA

S2 - Manajemen

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