The effect of sponsorships, personal selling and pricing strategies on customer engagement and its impact on customer retention of dental equipment industry in Indonesia

Publication Name : Proceedings of AICS-Social Sciences 8, 21-36, 2018

Citation : 5

Date : 2018

Publication URL

https://scholar.google.com/scholar?q=+intitle:"The effect of sponsorships, personal selling and pricing strategies on customer engagement and its impact on customer retention of dental equipment industry in Indonesia"

Authors

SYAFRUDDIN

S2 - Manajemen

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