The influence of brand image, Halal label, and product quality on Kentucky fried chicken (KFC) purchase decisions

Publication Name : Annual International Conference on Islamic Economics and Business (AICIEB) 1 €…, 2021

Citation : 8

Date : 2021


Publication URL
https://scholar.google.com/scholar?q=+intitle:"The influence of brand image, Halal label, and product quality on Kentucky fried chicken (KFC) purchase decisions"