Effect of gamification principles and perceived ease of use of gamification in mobile devices on customer engagement and flow state to increase mobile shopping loyalty of …

Publication Name : International Journal of Management and Economics Invention [Internet] 8 (10 …, 2022

Citation : 4

Date : 2022


Publication URL
https://scholar.google.com/scholar?q=+intitle:"Effect of gamification principles and perceived ease of use of gamification in mobile devices on customer engagement and flow state to increase mobile shopping loyalty of …"