Effect of Gamification Principles and Perceived Ease of Use of Gamification in Mobile Devices on Customer Engagement and Flow State to Increase Mobile Shopping Loyalty ofÂ …

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Date : 2022

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https://scholar.google.com/scholar?q=+intitle:"Effect of Gamification Principles and Perceived Ease of Use of Gamification in Mobile Devices on Customer Engagement and Flow State to Increase Mobile Shopping Loyalty of …"

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SYAFRUDDIN

S2 - Manajemen

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