THE EFFECT OF STRATEGIC INNOVATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE WITH COMPETITIVE ADVANTAGE AS A MEDIATION VARIABLE AT PT PUPUK ISKANDAR MUDA

Publication Name : International Journal of Business Management and Economic Review 5 (4), 165-176, 2022

Citation :

Date : 2022


Publication URL
https://scholar.google.com/scholar?q=+intitle:"THE EFFECT OF STRATEGIC INNOVATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE WITH COMPETITIVE ADVANTAGE AS A MEDIATION VARIABLE AT PT PUPUK ISKANDAR MUDA"