POSITIONING, DIFFERENTIATION, AND BRAND COMPONENT IN THE BRANDING SUCCESS OF TAKENGON MEDIATED BY COFFEE TOURIST DESTINATION

Publication Name : International Journal of Business Management and Economic Review 5 (2), 221-235, 2022

Citation :

Date : 2022


Publication URL
https://scholar.google.com/scholar?q=+intitle:"POSITIONING, DIFFERENTIATION, AND BRAND COMPONENT IN THE BRANDING SUCCESS OF TAKENGON MEDIATED BY COFFEE TOURIST DESTINATION"