Encouraging Purchase Intention in TikTok Live Streaming: The Role of Live Streaming Shopping Attributes

Publication Name : Journal of Accounting Research, Organization and Economics 6 (1), 19-33, 2023

Citation :

Date : 2023


Publication URL
https://scholar.google.com/scholar?q=+intitle:"Encouraging Purchase Intention in TikTok Live Streaming: The Role of Live Streaming Shopping Attributes"