Implementation of Operational Audits in an Effort to Improve the Efficiency and Effectiveness of the Marketing Function

Publication Name : International Conference on Economics, Management and Accounting (ICEMAC €…, 2023

Citation : 10

Date : 2023


Publication URL
https://scholar.google.com/scholar?q=+intitle:"Implementation of Operational Audits in an Effort to Improve the Efficiency and Effectiveness of the Marketing Function"