The Role of Hedonic Browsing in Mediating Interpersonal Influence, Visual Attractiveness, and Convenience in Encouragement to Make Impulse Buying On Gojek Tokopedia

Publication Name : The International Journal of Business Management and Technology 7 (5), 107-118, 2023

Citation : 3

Date : 2023


Publication URL
https://scholar.google.com/scholar?q=+intitle:"The Role of Hedonic Browsing in Mediating Interpersonal Influence, Visual Attractiveness, and Convenience in Encouragement to Make Impulse Buying On Gojek Tokopedia"