Digital marketing, online trust and online purchase intention of e-commerce customers: Mediating the role of customer relationship management

Publication Name : International Journal of Data and Network Science 6 (3), 935-944, 2022

Citation : 80

Date : 2022


Publication URL
https://scholar.google.com/scholar?q=+intitle:"Digital marketing, online trust and online purchase intention of e-commerce customers: Mediating the role of customer relationship management"