Marketing Strategy of Red Brick Manufacturers in Facing Great Competition from Alternative Products: Resource-Based View (RBV) Approach

Publication Name : International Journal of Research and Innovation in Applied Science 8 (12 …, 2023

Citation :

Date : 2023


Publication URL
https://scholar.google.com/scholar?q=+intitle:"Marketing Strategy of Red Brick Manufacturers in Facing Great Competition from Alternative Products: Resource-Based View (RBV) Approach"