THE EFFECT OF ONLINE SHOPPING EXPERIENCE AND BRAND IMAGE ON LENOVO LAPTOP PRODUCT PURCHASE DECISIONS THROUGH VIRAL MARKETING AS AN INTERVENING VARIABLE

Publication Name : Jurnal Apresiasi Ekonomi 13 (2), 429-436, 2025

Citation :

Date : 2025

Publication URL

https://scholar.google.com/scholar?q=+intitle:"THE EFFECT OF ONLINE SHOPPING EXPERIENCE AND BRAND IMAGE ON LENOVO LAPTOP PRODUCT PURCHASE DECISIONS THROUGH VIRAL MARKETING AS AN INTERVENING VARIABLE"

Authors

SAMSUL RIZAL

S3 - Ilmu Teknik

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