The Influence of Influencer Marketing and Social Media Marketing on Purchase Decisions with Brand Awareness as an Intervening Variable for TikTok Shop in Generation Z.

Publication Name : Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) 5 (6), 2025

Citation : 23

Date : 2025


Publication URL
https://scholar.google.com/scholar?q=+intitle:"The Influence of Influencer Marketing and Social Media Marketing on Purchase Decisions with Brand Awareness as an Intervening Variable for TikTok Shop in Generation Z."