Effect of viewership and information on materialism and compulsive buying behavior-A comparative study of television and digital advertising

Publication Name : Archives of Business Research 7 (12), 2019

Citation :

Date : 2019

Publication URL

https://scholar.google.com/scholar?q=+intitle:"Effect of viewership and information on materialism and compulsive buying behavior-A comparative study of television and digital advertising"

Authors

FADHILAH

S1 - Pendidikan Kesejahteraan Keluarga

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