The Role of Brand Image in Mediating the Relationship between the Effect of Green Product and Green Promotion on Purchasing Decisions at Starbucks Company in Yogyakarta

Publication Name : Proceeding of International Conference on Digital, Social, and Science 2 (01 €…, 2025

Citation : 2

Date : 2025


Publication URL
https://scholar.google.com/scholar?q=+intitle:"The Role of Brand Image in Mediating the Relationship between the Effect of Green Product and Green Promotion on Purchasing Decisions at Starbucks Company in Yogyakarta"