Determinants of consumer attitude towards social-networking sites advertisement: Testing the mediati

Publication Name : Middle East Journal of Scientific Research

DOI : 10.5829/idosi.mejsr.2013.16.03.11659

Date : 2013


Publication URL
https://www.scopus.com/record/display.uri?eid=2-s2.0-84884266366&origin=resultslist&sort=plf-f
Type
Journal
ISSN
19909233
Volume
16
Page
319-330