The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty

Publication Name : Business Ethics Quarterly

DOI : 10.1017/beq.2017.20

Date : 1 July 2017


Publication URL
https://www.scopus.com/record/display.uri?eid=2-s2.0-85021796501&origin=resultslist&sort=plf-f
Type
Journal
ISSN
1052150X
Volume
27
Page
393-422