The differences in the effect of non-monetary promotion frame on purchase intent

Publication Name : International Journal of Innovation, Creativity and Change

DOI :

Date : 2020


Publication URL
https://www.scopus.com/record/display.uri?eid=2-s2.0-85084382485&origin=resultslist&sort=plf-f
Type
Journal
ISSN
22011315
Volume
12
Page
186-198