How Electronic Word of Mount (E-Wom) Affects Purchase Intention with Brand Image As A Mediation Variable: Case of Xiaomi Smartphone in Student

Publication Name : Journal of Physics: Conference Series

DOI : 10.1088/1742-6596/1500/1/012094

Date : 28 May 2020


Publication URL
https://www.scopus.com/record/display.uri?eid=2-s2.0-85086344185&origin=resultslist&sort=plf-f
Type
Conference Proceedin
ISSN
17426588
Volume
1500
Page