The Effect of Out-of-Home Promotion Media on Brand Awareness Impact on Kopi Tubruk Gadjah's Purchase Intention

Publication Name : 2023 8th International Conference on Business and Industrial Research Icbir 2023 Proceedings

DOI : 10.1109/ICBIR57571.2023.10147528

Date : 2023


Publication URL
https://www.scopus.com/record/display.uri?eid=2-s2.0-85164301917&origin=resultslist&sort=plf-f
Type
Conference Proceedin
ISSN
Volume
Page
50-55