Generation Z's Perception of Fast Food's Product Safety, Nutrition, and Health

The rapid growth of the fast food industry is associated with an extravagant trend of fast food consumption, especially among the young generation. This study investigates how Generation Z perceives the key factors to determine fast food's product safety, nutrition, and health. The theory of Stakeholder is employed to explain the responsibility of businesses to their stakeholders and four key factors, including economic, legal, ethical, and philanthropic are adapted from Carroll's CSR pyramid. 330 respondents responded to the survey. The result reveals that the four key factors elicited a significantly positive response to fast food's product safety, nutrition, and health.