Analysis of value added agro industry arabica export coffee processing in Aceh Tengah case study at Oro Coffee Gayo

This study aims to determine the value added of export Arabica coffee and the efficiency of export Arabica coffee marketing at Oro Coffee Gayo in Aceh Tengah Regency. Determination of the location of this study determined intentionally (purposive). The analytical method used in this research is the value-added analysis method of the Hayami model and the marketing efficiency analysis method. The analysis shows the value added of export Arabica coffee green bean grade 1 (special) on Oro Coffee Gayo is moderate, and green bean grade 2 (premium) is also moderate. Based on the value of marketing efficiency of green bean grade 1 and green bean grade 2 Oro Coffee Gayo marketing is assessed as efficient which is equal to (EP 0-50% efficient marketing).